“Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who were fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple. “

Steve Jobs is dead. The Apple chairman and former CEO who made personal computers, smartphones, tablets, and digital animation mass-market products passed away. We’re going to miss him. Deeply, and personally.
Steven P. Jobs passed away on October 5th, 2011 after a long struggle with pancreatic cancer. He was just 56 years old. We mourn his passing, and wish his family the very best.
He was the reason many of us got into this industry, or even care about technology at all. He made the computer personal, and the smartphone fun. Bill Gates may have put a computer on every office desk, but it was Steve Jobs who put one in every dorm room and bedroom and living room. And then, years later, he repeated the trick, putting one in every bag and every pocket, thanks to the iPad and iPhone. If you use a computer or smartphone today, it is either one he created, or an imitation of his genius.
He changed the way movies are made, the way music is sold, the way stories are told, the very way we interact with the world around us. He helped us work, and gave us new ways to play. He was a myth made man.
Prior to Steve Jobs, computers were alien to most of us. They were accessible to few people without an engineering degree. Not merely because of their complex operating procedures, but also because they were so cold and so inhuman. Jobs understood that they could be something more than that. That while computers would never be people, he could endow them with humanity. He could transform them into machines that not only anyone could use, but that everyday people would enjoy using thanks to the art of great design. He made them something that would be part of our lives. And he did that again and again.
His life story is familiar, but it deserves repeating. He was given up for adoption by his unmarried parents. He grew up in California, and was very much a product of that place and time. He took drugs. He got into phone hacking. Both were precursers to what would always be his interest: changing the status quo.
In 1976 he started Apple in a garage. Together with Steve Wozniak, he shipped the first true fully-built personal computer, the Apple I. He drove development of the Mac, understanding that it was the future of computers. The great thing that we would all see. He brought in a grown up to run the company. And that grown up forced him out of the company that he built and into the wilderness.
While he was gone, he started NeXT computer. The NeXT operating system would form the underpinnings of Apple’s OS X, and iOS.
He also started the best movie studio of the past 30 years. Pixar’s films were innovative, to be sure. It pushed the boundaries of CGI to such an extent that even today its early films still look great. But technology is only a tool. As with everything else he understood that great technology alone is not enough. It must be human to have an impact. Pixar movies tell stories. They make grown men cry. That was the impact of Steve Jobs.
He became a family man. He reunited with his biological mother, and his sister, the writer Mona Simpson. He married. He had children. He was, by all accounts, a great dad. It was his role as husband and father that helped drive his second act at Apple.
After his return to Apple, the company began shipping iconic product after iconic product. Products that defined a decade. The iMac, OS X, the iPod, iTunes (which was very good, before it was very bad), the iPhone, the iPad. All of these were deeply human products. They reflected his understanding of how technology was used not only in the workplace, but in the home. In his keynotes, product demos typically showed not executives, but families.
He made Apple into the most valuable company in the world.
He never met his biological father.
He accomplished so many things, in so many fields that it’s tempting to compare Jobs to someone from the past. A Thomas Edison or a Ben Franklin or even a Leonardo Da Vinci. We tend to do that because it helps us understand. But it does him a disservice. He was unique. His own person. Our own person.
He was our emblematic genius. In 100 years, when historians talk about the emergence of the age of intelligent machines, it is Steve Jobs they will hold up as the great exemplar of our era.
They will remember his flaws, too. When Atari hired Jobs and Woz to write the code for the iconic Atari game Breakout, the pair earned a $5000 bonus for completing the work, largely done by Woz. But Jobs kept the bonus a secret, and only paid his partner $375. When his daughter Lisa was born in 1978, he spent two years denying he was her father. His denials forced her and her mother to support themselves on welfare. In the workplace he’s often been described as temperamental and even petulant. He could be arrogant and unforgiving.
He was not a god. He was simply a man.
Yet for all his faults, he changed the world. He made it better.
He once famously asked of a critic “what have you done that’s so great?” For Jobs, the answer to that question was very nearly unlimited.
Our world will be less interesting, less exciting, and less meaningful without him.
We will miss you so very much.

Steve Jobs Life and History

Apple Computers

After high school, Jobs enrolled at Reed College in Portland, Oregon. Lacking direction, he dropped out of college after six months and spent the next 18 months dropping in on creative classes. Jobs later recounted how one course in calligraphy developed his love of typography.

In 1974, Jobs took a position as a video game designer with Atari. Several months later he left Atari to find spiritual enlightenment in India, traveling the continent and experimenting with psychedelic drugs. In 1976, when Jobs was just 21, he and Wozniak started Apple Computers. The duo started in the Jobs family garage, and funded their entrepreneurial venture after Jobs sold his Volkswagen bus and Wozniak sold his beloved scientific calculator.

Jobs and Wozniak are credited with revolutionizing the computer industry by democratizing the technology and making the machines smaller, cheaper, intuitive, and accessible to everyday consumers. The two conceived a series of user-friendly personal computers that they initially marketed for $666.66 each. Their first model, the Apple I, earned them $774,000. Three years after the release of their second model, the Apple II, sales increased 700 percent to $139 million dollars. In 1980, Apple Computer became a publically traded company with a market value of $1.2 billion on the very first day of trading. Jobs looked to marketing expert John Scully of Pepsi-Cola to help fill the role of Apple’s President.

Departure from Apple

However, the next several products from Apple suffered significant design flaws resulting in recalls and consumer disappointment. IBM suddenly surpassed Apple sales, and Apple had to compete with an IBM/PC dominated business world. In 1984 Apple released the Macintosh, marketing the computer as a piece of a counter culture lifestyle: romantic, youthful, creative. But despite positive sales and performance superior to IBM’s PCs, the Macintosh was still not IBM compatible. Scully believed Jobs was hurting Apple, and executives began to phase him out.

In 1985, Jobs resigned as Apple’s CEO to begin a new hardware and software company called NeXT, Inc. The following year Jobs purchased an animation company from George Lucas, which later became Pixar Animation Studios. Believing in Pixar’s potential, Jobs initially invested $50 million of his own money into the company. Pixar Studios went on to produce wildly popular animation films such as Toy Story, Finding Nemo and The Incredibles. Pixar’s films have netted $4 billion. The studio merged with Walt Disney in 2006, making Steve Jobs Disney’s largest shareholder.

Reinventing Apple

Despite Pixar’s success, NeXT, Inc. floundered in its attempts to sell its specialized operating system to mainstream America. Apple eventually bought the company in 1997 for $429 million. That same year, Jobs returned to his post as Apple’s CEO.

Much like Steve Jobs instigated Apple’s success in the 1970s, he is credited with revitalizing the company in the 1990s. With a new management team, altered stock options, and a self-imposed annual salary of $1 a year, Jobs put Apple back on track. His ingenious products such as the iMac, effective branding campaigns, and stylish designs caught the attention of consumers once again.

Pancreatic Cancer

In 2003, Jobs discovered he had a neuroendocrine tumor, a rare but operable form of pancreatic cancer. Instead of immediately opting for surgery, Jobs chose to alter his pescovegetarian diet while weighing Eastern treatment options. For nine months Jobs postponed surgery, making Apple’s board of directors nervous. Executives feared that shareholders would pull their stocks if word got out that their CEO was ill. But in the end, Job’s confidentiality took precedence over shareholder disclosure. In 2004, he had a successful surgery to remove the pancreatic tumor. True to form, in subsequent years Jobs disclosed little about his health.

Recent Innovations

Apple introduced such revolutionary products as the Macbook Air, iPod, and iPhone, all of which have dictated the evolution of modern technology. Almost immediately after Apple releases a new product, competitors scramble to produce comparable technologies. In 2007, Apple’s quarterly reports were the company’s most impressive statistics to date. Stocks were worth a record-breaking $199.99 a share, and the company boasted a staggering $1.58 billion dollar profit, an $18 billion dollar surplus in the bank, and zero debt.

In 2008, iTunes became the second biggest music retailer in America-second only to Wal-Mart. Half of Apple’s current revenue comes from iTunes and iPod sales, with 200 million iPods sold and six billion songs downloaded. For these reasons, Apple has been rated No. 1 in America’s Most Admired Companies, and No. 1 amongst Fortune 500 companies for returns to shareholders.

Personal Life

Early in 2009, reports circulated about Jobs’ weight loss, some predicting his health issues had returned, which included a liver transplant. Jobs had responded to these concerns by stating he was dealing with a hormone imbalance. After nearly a year out of the spotlight, Steve Jobs delivered a keynote address at an invite-only Apple event September 9, 2009.

In respect to his personal life, Steve Jobs remained a private man who rarely discloses information about his family. What is known is Jobs fathered a daughter with girlfriend Chrisann Brennan when he was 23. Jobs denied paternity of his daughter Lisa in court documents, claiming he was sterile. Jobs did not initiate a relationship with his daughter until she was 7 but, when she was a teenager, she came to live with her father.

In the early 1990s, Jobs met Laurene Powell at Stanford business school, where Powell was an MBA student. They married on March 18, 1991, and lived together in Palo Alto, California, with their three children.